A Design Film Festival

Create a graphic and visual language for A Design Film Festival by taking inspiration from renowned designers.

MY ROLES

Graphic Design
Interaction Design
Project Manager

TEAM

Kassy, Elaine, Aibaer

MENTORS

Russel Taylor and Jenny Nguyen

TIMEFRAME

3 week sprint, Summer 2024

Designer Precedent

The project started by studying the work of a renowned designer, in our case - Experimental Jetset. The purpose of studying these designers was to extract specific design principles to further develop experimental graphic design skills.

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Design Principles and Exploration

Drawing inspiration from the various techniques and styles observed in the assigned designer precedent, I distilled several key design principles that informed the development of my own visual design language. By analyzing the precedent’s approach to color, typography, layout, and composition, I was able to extract elements that resonated with my design sensibilities.

Visual Clustering, Duotone Color Contrast and Grid Visualization became the base in creating a cohesive and distinct visual identity that reflects both the influence of the precedent and my unique perspective as a designer. Below is an inspirational image grouping that visualizes earlier mentioned design principles:

Clustering
Clustering
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Personal Interpretation and Visual Assets

At this stage of the project, after finalizing our design principles, I focused on applying the newly formed visual identity to our client, A Design Film Festival. This involved creating promotional posters and various visual assets that embodied the essence of our design language, ensuring consistency and coherence across all materials. By doing so, I aimed to visually communicate the festival's unique character and appeal to its target audience through a distinct and unified aesthetic.

Grid Visualization

Duotone Color Contrast

Translating Visual Identity into a Digital Experience.

Welcome to the Official 2024 A Design Film Festival Website

Dive into the world of design as we prepare for the upcoming 2024 event. Scroll down to explore all the films that captivated audiences at last year’s festival, and get ready for another year of creative inspiration.

Discover Every Film Featured at A Design Film Festival

Explore the rich history of the festival through our interactive menu. Browse through all the films that have been showcased over the years, and revisit the stories that have shaped the design world.

Secure Your Spot at the 2024 A Design Film Festival

Choose your experience: reserve a spot to join our virtual event streamed live on Twitch, or purchase a ticket for an immersive in-person experience. Don’t miss out on the festival that brings design to life.

Project Reflection

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Project Reflection -

This project truly illuminated the process of forging a visual identity, starting with the observation of foundational design techniques and evolving them into my own unique interpretation. I learned how to transform this identity into compelling graphical work and demonstrated its flexibility by seamlessly adapting it into a web experience. The project also reinforced the critical importance of content strategy, particularly in how images and color can be cohesively integrated into a website to create a unified and impactful user experience.